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          Carmel Pine


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Thank you being interested in advertising in The Carmel Pine Cone, which was founded in 1915 and is Carmel and the Monterey Peninsula's most respected source for local news.

Our weekly circulation is 20,000 copies in print and 10,800 copies distributed via email. All advertising appears simultaneously in the print and email editions. The Pine Cone is distributed on Thursday evenings to our email subscribers around the world and is delivered in print throughout the Monterey Peninsula, including home delivery in Pebble Beach, on Friday mornings.

Display advertising is priced according to size. Pages in our print and email editions are identical: Six columns wide and 16 inches high.

Our open rate for display advertising is $17.20 per column inch ($13.35 for non-profits and charities). Lower prices are available for bulk or frequency advertising run under contract. You may contact one of our account executives for assistance: Joann Kiehn - Carmel-by-the-Sea, Carmel Valley, Mouth of the Valley; Meena Lewellen - Pebble Beach, Pacific Grove, Monterey, Seaside and Sand City; Jung Yi-Crabbe - Real Estate and Big Sur; Vanessa Jimenez - classifieds, Service Directory and obituaries; Irma Garcia - Legals.

We carry special sections throughout the year devoted to various local topics and events, such as the AT&T Pebble Beach National Pro-Am, Carmel Bach Festival, Pebble Beach Concours d'Elegance, the Golden Pine Cones, Holiday Gift Guides, Spring Bride, In Your Dreams, etc. Advertising rates in these special sections are available from our sales reps.

The price for simple, 8.5-by-11 inch inserts is $65 per 1,000.

Classifieds ads cost $1.50 per word (not counting little bitty words) for the first run, with lower prices for multiple runs. Classified display ads cost $17.20 per inch. Please contact Vanessa Jimenez for help with your classifieds.

Advertising in our widely read Service Directory costs as little $16 per week. Please contact Vanessa Jimenez for help with your Service Directory ads. Ads in our Calendar section cost $25 for 50 words. Vanessa can also help with those.

We are a legally adjudicated newspaper for Monterey County and can run legal ads, which are priced based on the size of the ad and the number of runs required. Irma Garcia will help you with your legal advertising.

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Even in a small-town newspaper such as The Carmel Pine Cone, display advertising in print and online is complicated. An account executive will be assigned to help you get your ad ready for reproduction. We use QuarkXPress, Photoshop, Illustrator and InDesign to prepare advertising and final pages. Here are a few helpful guidelines:

If you build your own ad, do not use consumer applications or applications which are not suitable for graphic design, such as Word, Powerpoint, PageMaker or Publisher. We strongly recommend you use QuarkXPress or InDesign. Set all your art to 170 dpi and use PostScript fonts. All colors must be CMYK. If you convert your ad to a pdf, be sure to embed all fonts and use High Quality or Print Ready settings.

If we are building your ad, please submit all elements, such as logos, text and photos, separately. Photos and lineart must be at least 200 dpi. If you specify a font, please submit the font.

Remember the old adage, "Fast, cheap, good — pick any two"? Well, that certainly applies to advertising on newsprint. While our email edition offers highly accurate color reproduction, it's important to keep in mind that high-speed web printing is fast, affordable and accommodates late deadlines, but is not 100 percent accurate where color registration and reproduction are concerned. Do not expect colors on newsprint to match exactly what you saw on a computer screen, and avoid using any four-color elements which are essential to your message but are highly detailed or very small. For example, four-color type should be at least 14 point. For more about these very important guidelines for getting the best possible color reproduction on newsprint, click here.

Submit your ad or its elements as email attachments to your ad sales rep.

Our column widths are as follows: one column, 1.549 inches; two columns, 3.312 inches; three columns, 5.062 inches; four columns, 6.812 inches; five columns, 8.562 inches; 6 columns, 10.312 inches.

Deadlines: Ads for the main news section must be scheduled the Friday before they are to appear, with the ads or their elements due in our office no later than 5 p.m. on Monday. Real Estate ads must be scheduled by Monday noon and are due on Tuesday. Check with your ad sales rep for additional deadline info.

We are very proud of the standing our newspaper enjoys in Carmel and the entire Monterey Peninsula and strive to maintain its credbility, integrity and interest to our readers. If you choose to advertise, you will become part of an essential community resource, with ready access to our extensive, educated and affluent readership. Thank you.

If you have further questions or concerns, you may also bring them to the attention of the Publisher, Paul Miller.