The Pine Cone's editorial of the week

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Editorial: We have met the enemy

Published: February 3, 2012

WHEN A beloved, longtime local retailer suddenly goes out of business, lots of people can be heard expressing dismay and even shock.

“How can Brinton’s close?” was one question being asked last week.

“I loved that place ... what went wrong?” was another.

And so was, “How much do you think the landlord tried to raise the rent?”

But the real question that should have been on everyone’s mind was: “When was the last time I shopped there?”

Because whatever other factors may have been involved in the store’s demise, the primary one must have been that it wasn’t making money. And if it wasn’t making money, the cause was a lack of customers. In other words: You.

So, while Brinton’s may be closed forever, its shutdown is another reminder that there are lots of other local businesses hanging on by a thread — but which will still make it with your help.

If your family is just scraping by, it’s understandable that you make all your personal shopping decisions based on price. But if your family has plenty of money to spend, you have no business setting foot in Costco ... ever. A dollar spent there is another blow to the local businesses we all cherish and directly leads to the retail homogenization everybody detests. And when one local business fails, the economic shockwaves affect everybody else.

If there’s a Costco card in your wallet, do your community a favor and burn it. And then go spend some money at the store around the corner.


Editorial: Pat yourself on the back

Published: February 3, 2012

IT HAS been such a relief to see the Pebble Beach Company’s latest (scaled back) development proposal sailing through the permit process. Not only has there been hardly any public opposition to the company’s plan for new hotel rooms, homes and assorted other development in Del Monte Forest, even the new executive director of the California Coastal Commission, Charles Lester, has been actively lending his support.

Instead of the usual nonsensical opposition from activists, public officials have been hearing praise from all quarters for the proposal’s balance of development and environmental protection. Which is how it should be.

The P.B. Co. brain trust deserves credit for a job well done. And so do all the people who have been supporting them.